
The Secret behind Serums
If you haven’t tried serum, this could be the secret skin tool you’ve been looking for. As we grow older, our skin can show visible signs of ageing such as wrinkles, pigmentation, dehydration, brown spots and dullness. Many women are turning to serums to combat this.

Serum is designed to deliver a high concentration of active ingredients formulated to target specific skincare concerns, and penetrate the skin deeper than a gel or cream moisturiser*.
Depending on your skin type and what you’re wanting your serum to do, popular ingredients to look out for in serum include:
- Smoothing and brightening: vitamin C, kojic acid and glycolic acid ^
- Regenerative, hydration and reduced dark spots: vitamin E and hyaluronic acid *^
- Nourishing and plumping: plant and botanical extracts*
- Acne and age spots: salicylic acid 1
While these properties might assist in some skin concerns, its important to remember serum may not suitable for all skin types.




